A few notes on making things matter.

The first useful question is rarely “what should it look like?” It is “what is this unlike?” A clear answer makes every later decision easier.

A good design system does not announce itself. It creates enough consistency for people to notice the message, the product and the feeling instead.

Contrast, loading states, narrow screens and the last two percent of spacing are not garnish. They are the part that tells someone the work was made for them.